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About The Mental Edge

For over 25 years, we've dedicated our lives to unlocking the untapped potential within athletes, young adults, and high-performers. As the founder and CEO of Mental Edge, Inc., Shaun Goodsell leads a mission to redefine what it means to thrive under pressure. Whether you're an aspiring pro athlete, a parent navigating your child's competitive world, or a professional seeking that extra edge in business and life, our work is about equipping you with the mental tools to turn challenges into breakthroughs.

We're Shaun Goodsell, M.A., Certified High Performance Coach, and Kelsey King, Mental Performance Coach. What drives us? A deep belief that mastery isn't a destination—it's a lifelong pursuit. In sports, business, and personal growth, the world doesn't pause for us to catch up. It demands more. And that's where mental toughness becomes your greatest asset.

NICE TO MEET YOU

I'm Shaun Goodsell

My path to mental performance coaching started on the rink. Growing up immersed in athletics, I experienced firsthand how the mental game can make or break a performance. After earning my Bachelor's Degree in Communications and Master's Degree in Counseling Psychology, I channeled my passion for sports and psychology into helping others.

I've worked with thousands of individuals—from Division I college athletes to youth teams and elite competitors—building quick rapport and fostering transformations that last. My early struggles and successes in sports, where I often felt overlooked, taught me resilience. It showed me that validation doesn't come from external wins alone; it stems from conquering the internal battles.

Today, with decades of experience, I've trained 1000's of elite athletes (including the Pros), coached national teams, and even been a lifelong client of my own methods (starting young!). This blend of academic rigor, athletic grit, and empathetic insight allows me to connect deeply, helping you dismantle self-defeating patterns and build unshakeable confidence.

NICE TO MEET YOU

I'm Kelsey King

Kelsey King joins Mental Edge as a Mental Performance Coach, bringing a powerhouse athletic background and a passion for empowering athletes to shatter their limits. A former Division I hockey standout, Kelsey played five years at the highest level, setting a record at Minnesota State University, Mankato for shots on goal in a season, finishing second all-time in career goals, and third all-time in career points. She transferred to Ohio State University for her senior year, where she helped secure a National Championship. Her elite journey continued representing the USA Women's National Team in the 2022-2023 Rivalry Series and the USA Women’s Collegiate Team in 2022 and 2023.
 
Kelsey's coaching philosophy is rooted in her own transformative experiences. She knows the weight of mental battles all too well—struggles with inconsistent confidence, emotional regulation, self-assessment, and protecting her inner power amid constant evaluation.
 
But through dedicated work with a Mental Skills Performance Coach—none other than Shaun Goodsell, whom she's trusted since age 12—Kelsey rediscovered her authentic self. She learned not to let external events define her worth, unearthed her deeper purpose, and reignited her drive for greatness. This reframing unlocked a bold new vision of her potential, supercharged her performance, and ignited a fire to share these mental skills with others.Now, Kelsey coaches athletes by weaving in her life stories to connect with their deepest struggles. She makes them feel truly seen and heard, shifting their perceptions of what's possible and guiding them toward their boldest goals and dreams.

Our Philosophy: Not Good or Bad—Just Better

We don't see performance in black-and-white terms. There's no "right" or "wrong," "good" or "bad." Instead, we focus on the why behind your results: What factors fuel a quality performance? What small shifts can elevate your game?

Mental skills aren't innate gifts—they're learnable strengths. Through our programs, like Foundations To Mastery and Self Mastery, we strengthen the four pillars of a resilient mind: focus, confidence, emotional control, and intentional action. It's about designing your life with purpose, embracing failure as feedback, and showing up stronger every time.

We also empower the unsung heroes: parents and coaches. By fostering meaningful conversations and reinforcing unconditional value—separate from performance outcomes—we create environments where growth flourishes without fear or delusion.

What Sets Mental Edge Apart

 

Personalize Coaching

One-on-one strategy sessions tailored to your unique struggles and goals, delivered by our expert team.

Proven Programs

From foundational mental training to advanced mental skill mastery, designed for lasting life-long impact.

Holistic Approach

Integrating mental, physical, and skill specific training for lifelong mastery through our powerful network of experts.

Real Results

Parents rave about the life-changing effects on their kids—not just on the field, but in everyday confidence & relationships. We've coached 1000's students to new heights of confidence, clarity, and courage.

LET'S BUILD YOUR EDGE TOGETHER

Mastery awaits. What's your next move?

If you're ready to stop letting mental blocks hold you back and start mastering the moments that matter, we're here to guide you.
Schedule a free 30-minute discovery call today and let's uncover the mental toughness that's already within you.
Schedule with Shaun
Schedule with Kelsey