Meet Our Coaches
Shaun Goodsell, M.A., Certified High Performance Coach
President/CEO of The Mental Edge, Inc.
I help athletes, business owners, business leaders, and students Master High Performance Principles so they can live daily with increased levels of clarity, energy, courage, influence, and productivity. This became my passion when I attended a personal development seminar 25 years ago. I was inspired to live my life with greater intention by learning and living the principles and practices of the highest performing people in the world. As I applied these principles and practices in my life my life was literally transformed.
Prior to this experience I struggled significantly. My confidence was at an all time low, my motivation was unstable and my vision for a better life was clouded to say the least. This was most obvious growing up as a three sport athlete struggling to overcome significant anxiety and fear. Everyday was a struggle to simply overcome deep doubts and a desire to please others with no real success. I grew so desperate that I can remember contemplating suicide. Because of the pursuit and consistent care of a number of adult mentors, I survived this!
However, I still wanted MORE!
What I didn’t realize is the MORE I wanted was MORE CLARITY, ENERGY, COURAGE, PRODUCTIVITY, and INFLUENCE. Simply stated the intentional and daily pursuit of these brought HOPE, VISION, POSSIBILITY, and maybe most importantly a CONFIDENCE that I had never experienced up until that point.The more I learned the more I became absolutely obsessed with anything that could help strengthen and reinforce these principles. I have been geeking out on these ever since.
In 1998 I committed myself to teaching and coaching others to learn and practice what I learned by launching my company, The Mental Edge. The Mental Edge has coached, trained and mentored over 900 students. We are empowering them to experience heightened and sustained levels of confidence, clarity and courage to propel them to live a life that they really could not conceive of prior to their experience. Our clients include professional athletes, sales professionals, business owners, concerned parents, and individuals desiring to improve all aspects of their lives.
Kelsey King, Mental Performance Coach
I provide mental performance coaching to athletes looking to elevate their performance by sharing life experiences that connect with their deepest struggles and empower them to break through self-imposed limitations. With a background of playing 5 years of Division I college hockey and experience with the USA Women's National and Collegiate Teams, I understand the paramount importance of mental skills for athletes.
My expertise stems from a distinguished hockey career at the Division I collegiate level, where I set a record at Minnesota State University, Mankato for shots on goal in a season, finished second all-time in career goals, and third all-time in career points. After my senior year, I transferred to Ohio State University, where I was fortunate to win a National Championship. Additionally, I had the honor of representing the USA Women's National Team during the 2022-2023 Rivalry Series, as well as the USA Women’s Collegiate Team in 2022 and 2023.
However, my journey was not without its challenges. I struggled with consistency in confidence, emotional regulation, self-assessment, and protecting my power while being constantly evaluated by my performance. My identity became so intertwined with my sport that failures on the ice translated into personal failures, leading to bouts of depression, anxiety, helplessness, and a lack of purpose. This downward spiral caused me to lose sight of my love for hockey and, more importantly, loss in the ability to possess authentic joy in my life. I began to decline in school, hockey, and relationships, ultimately becoming someone I didn't recognize or respect.
Throughout these trying times, I worked with a Mental Skills Performance Coach who helped me rediscover my true self and taught me not to let events define me. Instead, I learned to uncover my deeper purpose and meaning, dedicated to GREATNESS and achieving my goals and dreams, unlocking a new vision of my potential, and enhancing my performance. It was through reframing my mindset that I discovered the immense value of mental skills and developed a passion for sharing them with others.
My goal is to empower other athletes by helping them to feel seen, heard, and ultimately change their perception of what is possible. I aim to serve athletes in reaching their greatest goals and dreams through the transformative power of mental skills.
With 250 hours of internship experience through The Mental Edge and an additional 250 hours to be completed by August 2024, I bring a wealth of knowledge and practical experience. Moreover, I have been a client of Shaun Goodsell, CEO of The Mental Edge since I was 12 years old, giving me a unique perspective on the journey of personal growth and development of mental toughness.
Sadie Lindsay, Mental Performance Coach
Hi my name is Sadie Lindsay! I am a mental performance coach driven by a deep passion for helping athletes unlock their full potential. Not just in their sport, but in who they are as people. My work is rooted in the belief that performance is never just physical. Performance is emotional, mental, and deeply personal. I help athletes build confidence, regulate their emotions, and develop the mental skills needed to perform freely and consistently under pressure.
My hockey journey began in Minnetonka where I learned to play and continued to Breck where I won three state championships. My journey then took me to play as a Division I hockey player at both the University of Minnesota and the University of St. Thomas. This is where I experienced firsthand the highs of elite performance, but also the internal battles that often go unseen. As I dealt with a long term injury, I started to understand why my mental strength was so important. I struggled with confidence, identity, emotional regulation, and the pressure of constant evaluation. My self-worth became tied to my performance, and when the game felt uncertain, so did I. When I started working with a mental performance coach, I finally gained freedom from those feelings and started to live my life as the most grounded version of myself that I could be. I was no longer defined by my successes or failures, and I learned to grab my power back to become the most grounded and authentic version of myself. That experience is the reason behind everything I do now, I understand what it feels like to need mental skills!
Through my background in psychology and hands-on experience in the field, I have developed a strong foundation in mindset training, motivation, and resilience. I have worked alongside performance psychologists supporting athletes in building confidence, focus, and emotional control. I have also studied the science behind human behavior, cognition, and performance. My background blends evidence based strategies with real life experience.This allows me to meet athletes where they are at and help them move forward with more clarity and purpose.
What sets me apart is my ability to connect. I can create an environment where athletes feel understood and safe to be honest about what they’re going through. I believe that true performance growth comes from self-awareness and trust and not just discipline. My coaching focuses on helping athletes separate their identity from their performance. I want to help my athletes build confidence and learn how to intentionally respond to the challenges of competition and life.
To me, helping someone master their mindset means giving them their power back. It means helping them realize they are not their mistakes, their stats, or other people’s opinions. It’s about equipping them with the tools to navigate pressure, adversity, and success in a way that aligns with who they truly are. My purpose and commitment is to help athletes step into their potential and perform in a way that feels free, confident, and grounded.