THE PARENT WORK · A GROUP COACHING PROGRAM FOR SPORTS PARENTS
Helping your young athlete reach their potential starts with doing your own work. Join a small group of parents learning to manage themselves — instead of trying to manage their child's entire sports experience.
Starts Saturday, November 14, 2026 · Length 12 months, two 1-hour live calls per month
When 2nd and 4th Saturdays, 11:00 AM Eastern · Format Live group calls + parent community
LET ME ASK YOU SOMETHING
When the coach makes a decision you disagree with, what happens inside you?
When your child makes a mistake, can you let it go — or are you still replaying it on the drive home?
We spend a lot of time teaching young athletes confidence, resilience, and mental toughness. But there is one thing parents have to get right before any of those lessons can take hold:
You have to learn to manage yourself instead of trying
to manage your child's entire sports experience.
It might be the hardest part of being a sports parent. That's exactly why you shouldn't have to do it alone.
DOES THIS SOUND FAMILIAR?
You've invested time, money, energy, and emotion. Of course you care. But watch what happens when caring quietly turns into identifying.
And their bad game becomes your bad night.
Every game ends with a breakdown of what went wrong — even though they were there and already know.
Solving the conflict before your athlete has had a chance to find their own voice.
Joining your child's version of the story feels like support. It isn't always.
Teams, exposure, playing time, scholarships — comparison creates urgency, and urgency makes decisions.
Said out of belief in your kid — but it quietly teaches them to wait for others to give them something.
None of this makes you a bad parent. These behaviors make sense. They usually come from love or fear. The work is getting clear on what they cost our kids when we repeat them.
WHAT IT COSTS WHEN IT GOES UNEXAMINED
Your child isn't only competing — they're trying to protect you from disappointment. That's a weight no kid should carry.
If every game ends with your review, they may stop experiencing you as their parent and start performing for you, too.
If we can't tolerate watching them struggle, they may never discover that they can handle it.
Scholarship anxiety. Playing-time anxiety. Fears about their future that originally belonged to you.
You cannot ask your child to own their response while you blame everyone else for yours.
INTRODUCING
A group coaching program with Shaun Goodsell for parents of young athletes. Not about judging parents. Not about perfection.
About development — yours and theirs.
01
If your kid's performance controls your emotions, your emotions become part of their performance environment.
02
Getting cut, sitting, losing, being disappointed — not every hard experience is a harmful one.
03
Support is not the same as rescue. Be the parent, not the second coach.
04
Your child has people evaluating them all the time. Be the one who values them without an evaluation.
HOW IT WORKS
Reading about it is a start. Real change happens when you have a coach, a plan, and other parents who get it.
2 calls every month with Shaun, Saturdays at 11:00 AM Eastern. On the 2nd Saturday, a coaching call to unpack that month's theme. On the 4th Saturday, a Q+A and collaboration call to work through real situations and get coached in the moment.
A place inside The Mental Edge Community where you don't have to do this work alone — between calls and after the season.
Short, direct articles for each theme — written to confront the behavior, never to shame the parent.
Simple tools to use before, during and after competition — starting with one question to take into the next game.
THE ONE QUESTION TO TAKE INTO THE NEXT GAME
What will my child experience from me
if today does not go the way I want?
Not what you intend for them to experience. What they will actually experience. Will they see blame, tension and disappointment — or an adult who can care deeply without losing perspective?
YOUR COACH
The Mental Edge
In 1998 I committed myself to teaching and coaching others to learn and practice what I learned by launching my company, The Mental Edge. The Mental Edge has coached, trained and mentored 1000's of athletes, parents and coaches. We are empowering them to experience heightened and sustained levels of confidence, clarity and courage to propel them to live a life that they really could not conceive of prior to their experience. Our clients include professional and elite athletes, concerned parents, coaches, and individuals desiring to improve all aspects of their lives.
"We ask athletes to be coachable. Are we? We ask them to grow. Are we still growing?"
FROM PARENTS WE'VE WORKED WITH
PARENT TESTIMONIAL
Shaun, I can’t thank you enough for your time, energy and love. I honestly don’t know where I would be, what kind of husband and father I would be without you. Thank you for sharing your God given gifts with me, my family and I will always have love for you. I’m looking forward to talking more!
PARENT TESTIMONIAL
I am very grateful I met your goofy a** all those years ago. You have been a huge blessing to our family. Thank you. Your amazing at what you do and you're an awesome human!
PARENT TESTIMONIAL
Typical, desperate parent…what do I do?
I knew that hockey was important to our son, it was how he identified himself. At the same time I knew we were on the edge of him quitting and that being it. So, you were nice enough to see him that day, and it was an hour I’ll never forget in my life. I knew at that moment it was going to be a life-changing experience for all of us. And it was! You had a couple of analogies that day and in a matter of the first 10 minutes I could see things flip and I knew we had found somebody pretty special.
JOIN THE NEXT GROUP
You are responsible for how you show up in it. Get that right, and you give your child something more valuable than a perfect season: an example of how to navigate life.
12 monthly payments · Starts November 14, 2026
Parents of athletes in any sport.
The Parent Work runs for 12 months, one theme per month, with 24 live calls in all. It's $97 a month for 12 monthly payments.
No. This program is for you. The change your child notices will come from how you show up.
Most of the behaviors we work on are quiet ones — a long silence in the car, a quick agreement that the coach is unfair. If you care enough to read this far, you're exactly who this is for.
Calls are on the 2nd and 4th Saturday of every month at 11:00 AM Eastern, starting Saturday, November 14, 2026. Every call is recorded, so you can catch up if you miss one.
YES! Simply log in to your Library on ShaunGoodsell.com and join the Live coaching calls.